The media and entertainment industry in India has grown exponentially in the past decade. According to a report published by Pricewaterhouse-Coopers, Indian Entertainment and Media Segments will grow at 10.1% and Entertainment, Media in India will be worth $55 billion by 2024 (Source: Times of India).
With myriad emerging options and career tracks to choose from; like Over The Top (OTT), Print Media, Out of Home (OOH), Animation, VFX, Film Business, Music Industry, TV Broadcasting, Publishing, Online Media and other electronic media – the Media + Entertainment domain is a multitude of opportunities for professionals and potential aspirants.
What some of the industry professionals have to say about how a specialized MBA in Media and Entertainment, makes all the difference!
Shobu Yarlagadda, Producer of Bahubali:
The industry is evolving rapidly, the way we produce films and the way we manage and market films is changing very fast. And there is a need for people with good management skills, good strategy and good communication skills. Students with a formal Film Studies background will be an ideal choice for a production office like ours.
Akkineni Nagarjuna, Film star:
Entertainment business management in India has been unorganized for the most part. As the business is growing more and more diverse; studios, production companies and media companies are experiencing a serious skill gap. This results in the increase in demand for trained professionals. To meet this demand, a unique inter-disciplinary program, spanning across both business and media is the solution. Students gain the opportunity to master the conventional business subjects as well as media and entertainment subjects, a winning combo, which makes them, survive and succeed in the fast growing media industry.
Jeffery Hardy, Founder of Film Profit, Hollywood:
I think business side of the business is obviously what I focus my life on. The business side of business is what makes everything run well. You can’t just think about only the creative side. You have to do good production, you have to have them well managed, you have to do good distribution, you have to look for every opportunity in the market place, you have to manage it well, manage relationships with distributors, exhibitors, with everyone.
More people need to focus on it because we need people who can run good productions, who can run good distribution companies and really understand this business, not just from a creative point-of-view or personal desire point-of-view, but from a business point-of-view; only they will make the business work well.
Kandaswamy Bharathan, Producer of Roja:
The Indian film, media and entertainment industry has witnessed remarkable transformation in the last 5 years. What this means is that there is a huge demand for trained creative technical and management professionals in this fast growing industry.
Smitha Sasidaran, Programming Head, Fever 94.3 FM:
The entertainment industry is really vast, be it radio, music, film, fine arts; so I think there is a great opportunity for everyone in this field. To sell creativity, now you have convergence of different media. Selling creativity is the biggest challenge and if it is academically taught, then the industry is more than happy to welcome them.
Understanding who are your stakeholders and consumers is very important; if you don’t understand that, then you are missing out on many opportunities. So, a specialized academic program is definitely helpful.
Kishore Kedari, Business Development, International Distribution, Arka Media Works:
MBA schools prepare the students in understanding the business, process as well as the organization structure of the industry. We need a specialization to an extent where we are offering courses exclusive to each and every aspect of film production. A degree in Film studies not only gives a broader prospective of the production, but also helps students learn the business aspects related to the Media and Entertainment.
Top Reasons to Study at a Film School are:
- Pursue a unique course that will fast-track you into the film, TV and other emerging + allied creative industries.
- Practice and undertake production inside a Live studio environment.
- Produce a ‘Graduate Film’ and gain complete work experience (internship project) at a major media firm.
- Study the course that is designed and delivered by top industry experts from Indian and global industries.
- Participate in a series of Film Markets, Film Festivals, Industry Conferences, Master Classes and Guest Lectures.
- Partner with business leaders, experts and entrepreneurs providing an endless pool of potential associates/producers and employers.
Added to this is the unparalleled advantage of gaining a headstart with a degree in Film studies – one that is recognised by the Film and Media Industry.