Digital Domain: Leading Hollywood VFX

Digital Domain, is known for VFX on about 200 blockbuster Hollywood movies like “Titanic”, “Maleficent”, “X-Men: Days of Future Past”, “Iron Man 3”, “TRON: Legacy”, “Furious 7”, “Pixels”, “2012” and many more. Providing an exciting new future in storytelling and content creation technology, from Digital Domain; Austin Armus, Director – Business Services Integration, Lala Gavgavian – Vice President, Human Resources/Recruiting/Training, and Sudhir Reddy – Head of Digital Studio (India) were at the campus addressing the students along side Bala Raj (Dean, Academics) and Amala Akkineni (Hon. Director, Annapurna College).

The Master Class included the representatives of Digital Domain showing us their work reels as an introduction to display their creative techniques and talking about the content that they have been making. The session then commenced from being an introduction to turning into a informative Q/A between the representatives and the students.

As VFX is one of the most indulged courses at the institute, art/animation enthusiasts were present amongst the students and faculty members. During the Q/A, the concerned representatives, according to their expertise, answered questions put up by the students in depth. With a vast number of movies in their roaster, they have worked with the best of the directors in the industry including Steven Spielberg.

Talking about the rapid pace at which the technology is evolving, Digital Domain mentioned that they fully utilised the potential of the advancement in their equipment, over the years. With High Definition viewing, HD has also paved it’s way for VFX and animated content to be seen by the audiences in HD.

As they plan to expand to India, working alongside the offices in Los Angeles and Vancouver they want to diversify in terms of creativity by having a presence in different countries. Austin also spoke about the scale of planning and collaboration with the director that goes into the pre/post production stage before they start on a film project.

As technology is advancing day-to-day, Digital Domain tries to keep up with the best technical resources to get the desired output for their films/commercials. As high definition viewing has become necessary for the quality of the product, Digital Domain has expanded to areas of Virtual Reality, and are currently working on movies made especially for VR.

Founded in 1993, Digital Domain is one of the largest and most influential visual effects studios in the world. The company and its artists have produced industry-leading work for movies, commercials, video games, music videos, concerts, and virtual reality projects. The company has been at the forefront of innovation for over two decades and pioneered the creation of internationally famous Digital Performers including Virtual 2Pac (the Coachella Hologram) and Teresa Teng. Digital Domain was also a co-producer on the feature film “Ender’s Game”.

During that time, its artists have earned multiple Academy Awards in the Visual Effects and Technical Award categories. Digital Domain has evolved in its artistry to hundreds of commercials, video games, and music videos, from “Become Legend” game trailers, to Nike’s virtual reality The Neymar Jr. Effect, to the ground-breaking Ronda Rousey fight trailer Revolution for the UFC.

From setups in California and Vancouver, including its own state-of-the-art performance capture studio, Digital Domain continues a tradition of creating extraordinary imagery and productions for entertainment and advertising purposes.

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